The Joint-It Story
Manufacturing and distribution company, Joint-It Ltd, was set up in 2011 by co-founders Martin Fox and Gary Duffy
For the first three years, the duo developed and refined their first product, Joint-It Simple, completing their R&D phase and starting production in 2014 from Gary’s homeplace in Ballyglunin, Co. Galway. By Autumn 2016, the company had a direct sales force on the ground in Ireland and the UK, with their first distributor appointed in France. Sales were heading for €1 million, and their paving jointing mortar was rapidly earning a best-in-class reputation among the hardscape, paving and landscaping trade. Personal contact and a strong emphasis on customer service, product training and support, helped the company to achieve listings to become the preferred choice of the pavers and landscapers.
Joint-It moved into a 28,000 sq. ft. factory in Milltown, Co. Galway in January 2017, and in September of that year the company exhibited at Marmomac – the largest stone show in Europe, for the first time. By the beginning of 2018, the company had implemented lean production principles seeing production double, five additional staff join the company and distributors added in six more countries.
Leading the company’s international expansion is Gary Duffy, Technical & Sales Director, who has negotiated distribution agreements in Canada, Israel, India and European markets including Belgium, the Netherlands and Germany. Joint-It Simple™ is now listed in over three hundred outlets in Ireland and the UK including Grafton Group, CRH and Glanbia; JP Corry and MacBlair in Northern Ireland; while in France, the product is listed with the Kingfisher Castorama group.
Visiting the Stone Show in Las Vegas in January 2018 led to the setting up of distributors in the USA in Connecticut and Washington State, with the first container shipped out before the end of April 2018. Joint-It Simple is rapidly earning listings with independent merchants in the USA as well as being available in some SiteOne Landscape Supply outlets. In Canada, Joint-It Simple is distributed by Rocvale.
The R&D process, led by Martin Fox whose background in the paving industry coupled with his knowledge and experience of working with sand, cement and chemical solutions, led to the breakthrough formulation that is Joint-It Simple.
Summer 2019 saw Joint-It add four new products:
Joint-It Fine a paving sand developed specifically for brick/block paving where joints are less than 3mm wide. This product has a unique self-healing formulation that is flexible for heavy loads, up to 3.5 tonnes, and strong enough to resist weeds.
Joint-It So Clean a multi-purpose cleaner for natural stone and concrete paving, paths, driveways and roof tiles.
Joint-It Premium Seal a strong and effective, eco-friendly sealer for natural stone and concrete paving, paths, driveways and roof tiles.
Joint-It Supreme Colour Enhancer a formulation to enhance the colour of natural stone and concrete surfaces, with a built-in sealer.
Joint-It’s expansion looks set to continue with their appearance at Glee and Marmomac in September 2019 to introduce their new products, to meet up with existing stockists and trade professionals and develop relationships to spearhead growth in to more corners of the globe.